Short Rules on Price Reduction Campaign in Slovenia

The Slovenian Consumer Protection Act (“ZVPot-1”) does not distinguish between different kinds of price reduction campaigns. However, its general provisions on price reductions apply for example to seasonal price reductions, sales and clearances, special offers, sales of defective products and other promotional offers, under which the consumers can buy the goods at lower prices than in regular sale. 

There are no minimum content requirements provided by the law for price reduction announcements. Usually, price reduction announcements include information on the type of goods on sale, the percentage of price reduction and the duration of the sale. 

No.

As a general rule, prices must be visibly indicated in EUR and they must include the value added tax (“VAT”) if the company is liable for VAT. If the goods are being sold online, then it must also be clearly and unambiguously stated whether the price includes the delivery charges. 

The goods on sale must be visibly indicated with prior price and reduced price. The prior price is the lowest price that the company applied during the 30 days prior to the application of the price reduction. If the prices were gradually reduced in stages, then the prior price is the lowest price at least 30 days before the first reduced price in the staged gradual price reduction (and not the current reduced price). In case the percentage of price reduction is indicated in a range, the maximum percentage of reduction must cover at least ¼ of the value of all the goods that are on sale. 

The company may also indicate other reference prices (other than the prior price) when announcing a price reduction (e.g. if the company reduces the prices more often than once every 30 days), provided that such additional reference prices are clearly explained in a way that neither causes confusion nor diverts the consumer’s attention from the indication of the prior price.

The ZVPot-1 also provides specific rules in this regard for new goods that are placed on the market, goods before their expiry date, perishable goods and defective goods. 

No

Under the ZVPot-1 for infringement of pricing rules, a fine in the amount from EUR 1,500 to 5,000 may be imposed on the company and in the amount from EUR 400 to 1,500 on the company’s responsible person.