Avoid an advertising red card: Middle Eastern considerations for your Qatar ‘22 campaign

As the 2022 Football World Cup (Qatar World Cup) draws nearer, all eyes are on the Middle East with this being the first time that the tournament has been hosted in the region. Brands around the world will undoubtedly be gearing up to get into the football spirit and roll out football-themed campaigns, promotions and other activations. However, brands will need to take care to ensure that their forthcoming campaigns do not fall foul of local Qatari laws, including Law No. 10 of 2021 (World Cup Law), FIFA rules and guidelines (including the FIFA Intellectual Property Guidelines (IP Guidelines) and the FIFA Media and the Marketing Regulations (MMRs) as well as other regional laws and regulations in the Middle East.