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Law-Now 28 Jan 2025 · United Kingdom

Personality rights in the UK - Possible reform on the horizon to address AI-related challenges

1 min read

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Artificial Intelligence (AI)-related technologies, such as digital replicas (also known as ‘deepfakes’), present new challenges for personality rights (also known as ‘image rights’ or ‘publicity rights’). The use of AI to create digital replicas is...

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